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The Annotated Guide To Banana Republic’s “Startup Guy” Look

Banana Republic, for its fall fashion line, has put together a “Startup Guy” look, which reads more “Brooklyn Guy on the L train” than hoodie-wearing tech dork. But no matter: Fashion is aspirational. “The Startup Guy” outfit isn’t what dudes working in tech today actually wear, it is what they may want to look like after they see BR’s latest catalog.

But what exactly makes this man in khakis and a blue button-down—pretty standard fare for business casual—the prototypical “startup guy”? Fast Company tried discern what about this getup Banana Republic thinks screams “startup guy.” 

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